New visual identity and campaign as of April 27
Elegant and modern: New visual identity underlines premium character
Colors, font and logo – ElitePartner is giving itself a new look for its 20th birthday. A darker shade of blue, a high-quality cream and the new accent color “Lime” as well as an elegant serif font and rounded edges underline the premium character of the brand and reflect the self-confident and relaxed attitude of its members.
ElitePartner has been synonymous with sophisticated dating since April 2004. The brand, which has been established in Germany, Austria and Switzerland for 20 years, is one of the top providers in the matchmaking sector (dating based on a personality test) and is aimed at discerning, well-educated singles with a wide range of interests who are looking for a serious relationship.
Sophistication and lightness: the brand’s identity can be felt through the design
“The new look immediately makes you feel what ElitePartner is all about, because elegance and approachability are perfectly balanced. The design is modern – yet timeless and high-quality. This keeps the brand attractive for the target group and underpins the company’s own claim to a dating experience that focuses primarily on quality, longevity and emotional depth.”
Anna-Lena Twesten, Head of Brand Strategy Parship Group
At the heart of the brand is the balance of dynamically growing relationships. When signing up, every new member undergoes a scientific test with questions about their relationship personality. Thanks to the matching algorithm, singles can see at a glance in the app who is a good match for them. In addition to character traits, shared values, attitudes, interests and lifestyles also play a special role. This creates relationships in which both can develop individually and together – and feel carefree and satisfied at the same time. To ensure that members only meet profiles that are of high quality and serious, ElitePartner also checks every application by hand.
From April 27: New campaign shows singles with their wishes and hopes up close
At the same time as the redesign, ElitePartner is launching a new campaign that will initially be shown on TV from April 27. The focus of the 6″ and 15″ films is on what singles want in a relationship and when dating. In the commercials, various singles explain why they choose ElitePartner: Verified profiles play just as much a role as the desire for common goals, conversations at eye level, humor and genuine connection. Closeness and elegance also come together in the filming of the commercials: the singles appear very close thanks to atmospheric lighting and depth of field, while the focus of the production is on the people themselves and their individual charisma.
27km from Hamburg produced the films, directed by Juliane Taudt.
Example spots:
https://youtu.be/oRM2xlM4Mbk
https://youtu.be/tD0GVUz1npI
https://youtu.be/8WkRGIkkH6w
https://youtu.be/tgNv2hu_mhw
Further images on request:
App-screens
Homepage screenshots
Stills TV-Spots
