Diversified Revenue Mix
Subscriptions
Our apps cover the whole spectrum of human connection. Some of our users search for like-minded people, some for an exciting date, others for a long-term relationship. To cater to these different intentions, our apps offer varying pricing models – from freemium models to single purchases to subscriptions with shorter or longer terms.
Virtual Gifts
Our Social Dating apps have pioneered a new revenue model for the dating industry in the Western world: virtual gifts in livestreaming videos. Similar to buying a drink at the bar, viewers send virtual gifts to their favorite streamers within a live video stream to show their appreciation and enthusiasm. Our Social Dating apps are mainly financed through in-app purchases.
Advertising
We offer advertisers who rely on data-driven and customized targeting an enormous reach with more than 5 billion monthly ad impressions and immediate access to our active and growing global community.