ParshipMeet Group strengthens Video business by partnering with Tumblr

  • Tumblr chooses Livebox, ParshipMeet Group’s livestreaming solution
  • Livebox is now used by 16 apps, including ten third-party brands from various industries
  • Tumblr becomes one of the largest Livebox customers right away
  • Livebox now enables more than a million creators to reach almost 40 million users

Hamburg/New York City, 20 December 2022. ParshipMeet Group, one of the leading international providers in Dating and Video, is further expanding its third-party business. Livebox (formerly known as vPaaS), the company’s integrated livestreaming solution for the creator economy, is now also in use at the microblogging and social networking website Tumblr. Tumblr users in the U.S. can already use Livebox; the international roll-out is imminent.

Livebox is one of ParshipMeet Group’s fastest growing businesses. The solution allows streamers to quickly and easily connect with their audiences and monetize their livestreams. The platforms on which Livebox is used benefit from a comprehensive range of services, ranging from technology and talent management to moderation of the livestreams.

Geoff Cook, Co-CEO of ParshipMeet Group, comments: “We are excited to add Tumblr to our growing portfolio of Livebox partners. Tumblr is one of our biggest customers straightaway. Our cooperation shows that there is a wide range of use cases for Livebox. Our customer base goes far beyond the dating industry. We couldn’t be happier to partner with Tumblr to help users create great content and storytelling.”

Livebox was launched in 2019 under the name vPaaS to add a livestreaming service to some of ParshipMeet Group’s apps. The product is now used as a B2B solution not only by six brands from the ParshipMeet cosmos, but also by ten platforms from other companies. Through the partnership with Tumblr, the number of creators to reach their fans via Livebox has grown to more than a million. Together they can address almost 40 million users, even across app boundaries. Livebox is used by seven of the top 25 grossing social networking apps in the US[1] and benefits from the growing creator economy market. In 2021, more than 75 percent of consumer spending in these apps was attributed to those with prominent livestreaming features[2].

“We’re curious to see how Tumblr’s overflowing creativity will blossom now that users have access to native live streaming. Our creators are multi-modal and this is a new color in their palette,” said Matt Mullenweg, founder and CEO of Tumblr’s parent company Automattic.

Media contact:

Christian Steinhof
Vice President Corporate Communications
phone: +49.40.460026242

About ParshipMeet Group:

ParshipMeet Group is one of the leading international providers in Dating and Video. The company’s Dating segment consists of internationally successful, well-known and established brands that complement each other geographically and in terms of their target groups. In addition to the English-language platform eharmony (USA, Canada, UK, Australia), these include the two matchmaking brands Parship (Europe) and ElitePartner (DACH region) as well as the dating app LOVOO (Europe). The Video segment, in addition to the globally available social entertainment platforms MeetMe, Skout, Tagged, and GROWLr, includes the integrated livestreaming solution Livebox. As a toolbox for the creator economy, Livebox gives streamers around the world the opportunity to monetize their activities in the best possible way. The Livebox platforms benefit from a wide range of services, from technology to talent management to the moderation of livestreams. In 2021, ParshipMeet Group had 654 employees and recorded revenues of EUR 542 million, a quarter of which was generated in Germany and more than half in the U.S. The company, headquartered in Hamburg (Germany), is part of ProSiebenSat.1 Group, which holds a 52 percent stake in ParshipMeet Group.

[1] Source: Top Unified Revenue US Social Apps (20 September 2022 to 19 October 2022)

[2] Source: The Evolution of Social Media Apps